This morning while taking an easy walk around the neighborhood, people asked me if I teach arnis--or Filipino sticks martial arts. I don't advertise--I just do martial arts regularly as part of a fitness workout--and people see me doing it and assume that I teach. I don't advertise the way other businesses do--heralding banners and claiming my product is better than other products. I just do my own thing around my place--not to show off but to merely train outdoors--and simply talk about it and share some tips on FB.
It's a cliche but it needs stressing here--action speaks louder than words--especially if you're a bit choosy about who buys from your business. Choosy about customers? Well, I will talk about this in another article. It's been my business principle--choosing about who buys from my business--and yes, it doesn't make my businesses that profitable. And I have a good reason for it.
And how action has jetpacks to make it travel faster than words with wings do is a vital principle on choosing your clients well. I choose my clients because I hate getting headaches from stubborn and unreasonably demanding clients. Peace of mind to me is lots better than profits.